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Linda Yaccarino

Linda Yaccarino37 posts

Linda Yaccarino is an Amercian businesswoman, who has been hired to take over as Twitter CEO, from Elon Musk. She previously worked at NBCUniversal as chairwoman for global advertising and partnerships, and at Turner Entertainment.

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12 Oct, 2020

Promoted to Chair Of Global Advertising & Partnerships

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NBCUniversal promotes Yaccarino to chair, Global Advertising and Partnerships, adding data strategy, local and regional sports network sales and cross-company strategic initiatives to her portfolio, along with global and national sales. In a divisional memo, Shell says:

While there is no doubt we are a content and technology company at our core, we need to keep accelerating our business plans to define entertainment and build the future of advertising. With the addition of these strong teams and new initiatives, we’re expanding our offerings for clients while diversifying our business and creating new company-wide opportunities. We’re making the right investments to bring that future into focus.

She will continue to report directly to Jeff Shell, CEO, NBCUniversal, who says:

Linda has done a fantastic job moving the advertising business forward, not just for NBCUniversal, but the industry at large.I’m excited for her to continue architecting the future of the ad-supported ecosystem and uniting all assets of this company to make us the best possible partner for our customers around the world.

4 Feb, 2020

SBJ Power Player

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Yaccarino is named a Sports Business Journal Power Player:

Yaccarino makes the entire Olympic broadcast machine run. Behind Mike Tirico, the thousands of NBC Olympics producers and thousands of hours of sports action, sits the advertising revenue and Yaccarino’s team. For eight years, she’s led the sales effort, keeping the Olympics profitable for NBC despite the rapidly changing nature of consumption. Before the postponement, her team had booked a record $1.25 billion for the Tokyo Games.

19 Sep, 2012

Promoted to President, Advertising Sales

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Yaccarino is promoted to NBCUniversal’s President of Advertising Sales:

I joined NBCUniversal because of my belief in the incredible power of this portfolio and to work with the strongest sales team in the business and I’m proud of what we’ve been able to accomplish. As a unified sales team, our goal is to collaboratively develop the most creative solutions to move our clients’ businesses forward.I look forward to continuing to partner with Bonnie Hammer, Ted Harbert and Lauren Zalaznick and all of the business leaders at NBCU helping to bring our outstanding content to the market.

CEO Burke:

Linda is an outstanding executive with the proven ability to maximize the value of a portfolio of assets in a complex marketplace. I am pleased to have her leading the sales strategy for our company, offering advertisers innovative opportunities to partner with the best brands in the business.