Promoted to Chair Of Global Advertising & Partnerships
NBCUniversal promotes Yaccarino to chair, Global Advertising and Partnerships, adding data strategy, local and regional sports network sales and cross-company strategic initiatives to her portfolio, along with global and national sales. In a divisional memo, Shell says:
While there is no doubt we are a content and technology company at our core, we need to keep accelerating our business plans to define entertainment and build the future of advertising. With the addition of these strong teams and new initiatives, we’re expanding our offerings for clients while diversifying our business and creating new company-wide opportunities. We’re making the right investments to bring that future into focus.
She will continue to report directly to Jeff Shell, CEO, NBCUniversal, who says:
Linda has done a fantastic job moving the advertising business forward, not just for NBCUniversal, but the industry at large.I’m excited for her to continue architecting the future of the ad-supported ecosystem and uniting all assets of this company to make us the best possible partner for our customers around the world.