Cashmore: Media becoming social – social becoming media

17 Dec, 2009

In an interview with The Telegraph, Cashmore notes social convergence:

Social media is becoming the web, and social media is becoming the media. It’s been a nice area to be covering these last few years, and we’ve been able to grow as a blog alongside it. There’s very little on the web that hasn’t had this social element built in to it. It’s integrated in to every site you use now.

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