Site expands coverage, Ulanoff joins

Mashable expands coverage to include new sections for entertainment, U.S. news and world news, and that it was hiring a veteran technology editor to oversee all editorial content. The site’s redesigned homepage, unveiled today, features tabs for the new sections alongside the existing content channels for social media, technology and business.

Mashable has 15 million unique visitors monthly. Its growth has been spurred by the estimated four million people who use social media to follow Mashable’s content and share it with their personal networks on Twitter, Facebook, Tumblr and other social sites.

Lance Ulanoff joins as Editor in Chief, responsible for editorial direction and strategy. Ulanoff is a 25-year industry veteran and award-winning journalist. Prior to Mashable, he served as Senior Vice President of Content and Editor-In-Chief of PCMag.Com at Ziff Davis Media Inc. where he oversaw content strategy for all Ziff Davis websites.