In a video for Udacity, Huffman and Ohanian reveal that they used fake accounts to populate the site in its earliest days. Huffman:
You would go to Reddit in the early days, the first couple of months and there’d be tons of… fake users
Through those fake accounts, Huffman and Ohanian submitted high-quality content — the type of articles they wanted to read. This “set the tone” for the site as whole, Huffman says and, at the same time, made it look populated.