McMahon, WWE’s chief brand officer, says McGregor’s authenticity and swagger make him a ‘perfect fit for WWE’. McGregor has been linked with a switch to Sports Entertainment previously, due to his mic skills and out-of-ring persona, having become one of the biggest stars in both boxing and MMA. McMahon:
I think Conor would be a perfect fit with WWE. He certainly has the personality and the athletic ability, the appeal. He speaks his mind, he’s very genuine and authentic and he has a hell of a Vince McMahon swagger.