Toffler, who headed up MTV at the time, says his favorite VMA moment was being at the center of Kanye’s interruption of Swift at the 2009 VMAs. West interrupted Swift’s speech saying:
Yo, Taylor, I’m really happy for you — I’mma let you finish — but Beyoncé had one of the best videos of all time! One of the best videos of all time!
When Kanye walked up onstage with Taylor [Swift] that year, it turned out that Taylor had to go onstage to do her song five minutes later. I ran out of the truck to see that everything was all right, and Taylor and her mom were crying hysterically. I’m not always wonderful with emotions. I didn’t know what to say. Then I went backstage, and Beyonce was crying, too.