Twinkie

Judge approves sale of Hostess Brands

25 Jan, 2013

According to Dallas News, a judge in New York has approved Hostess Brand’s request to sell off up to 98% of its bread-making enterprises on February 28th, including iconic brand Twinkie. After 82 carefree and fattening years, the soft, yellow sponges will be moving on to another owner.

According to the report, Flowers Foods of Georgia will be the first bidder, offering as much as $360 million for 20 of Hostess’ brands, including Wonder Bread. Although Hostess says they’ve had a variety of suitors for their popular Twinkies brand, they aren’t saying who leads the pack at this point.

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