Q&A with Metropolous sons

In an interview for Time magazine, Daren (29) and Evan ( 32) Metropoulus argue that with some fresh new marketing ideas and some more consistent sales efforts strong American brands, such as Twinkies can flourish and grow with new audiences. Addressing healthy-eating issues they also say that:

We’re going to look to reinvest and innovate new products, whether they be 100-calorie packs or healthier alternatives. I think a grocery strategy would be more targeted towards mothers and healthier options for children and younger consumers. Conversely, there will be an independent convenience store strategy that looks to nurture the core consumer.