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12 Jul, 2013

Walmart gets early Twinkie shipments

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Wlamart announced Friday that 1600 of its stores are already selling the Hostess snack, and it promises to have 3,000 of its 4,000 U.S. stores stocked by Sunday morning. The news comes three days before Twinkies national return date set for Monday, July 15, the Associated Press reports. Walmart also plans to have Hostess mini muffins and fruit pies back on its shelves by late next week, while coffee cakes, ho hos, orange cupcakes, Suzy Qs and zingers will be available early August. Sno-balls are due out in the fall.

Twinkies will have an extended shelf life of 45 days compared to the 26-day shelf life of its previous incarnation. Hostess also revealed that they will freeze Twinkies on request for about 10% of retailers, to allow stores to alter the expiration dates on the cakes. According to Walmart spokeswoman Veronica Marshall, the chain is not one of the retailers that will freeze the iconic treats.

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