In his most recent podcast, Sonnen talks about the ongoing rift between the UFC and McGregor, noting the UFC’s power to make stars.
When Randy Couture retired and Tito Ortiz got into his pissing match and stepped aside, they were left with absolutely no stars and they created one overnight called Andrei Arlovski…His skills were not great but he had the look and he had the marketing machine behind him and the next thing you knew, not only was he ranked #1, but he was also selling out arenas. The point I’m trying to make, and Conor may not know this story, they created something out of nothing overnight, it literally took them just over a week to do it…Tito was soon forgotten. Tito – who was the biggest star at the time – could not get an appearance at the local country fair and the same thing can happen with Conor. And you think that it can’t, but it can, and it can happen overnight. If he wants to puff and if he puffs a little too hard. If in the office he becomes too hard to deal with and they can’t get something done. It’s going to be game over, and it’s going to be game over in record time. And that’s what he doesn’t understand. He thinks he’s going to come on shows like this [podcasts] or go on Sports Centre and tell his side, he will not. When we all get the email that says ‘he’s out and this is who’s in’, that’s who we are then going to talk to…It’s like, ‘hey man, as good as you think you are, not only is there a guy who can beat you, we know who the guy is and we will put his name opposite your’s once you force us to and we will show you, time and time again, who is in control here and who really set this table.