White says that despite receiving a bigger offer of $5 billion for UFC, he went with Emanuel’s lower offer of $4.2 billion, due to Emanuel’s experience.
Let me be honest with you, when we were doing this deal there were two groups that came in for more money than Ari [Emanuel]. There was one [offer] for $5 billion…There’s people who I believe add value. One of the million things I respect about the Fertitta’s, they weren’t just going to let this thing go for the money. They were going to make sure it went to somebody who could actually take it and bring it to the next level. Ari is one of these guys, he’s got huge balls, he’s very smart, and he has laid out a really great plan for the sport. The vision that Ari has for it right now, I am on board and I love it.