Google makes a deal with Indian cellular service provider Tata DoCoMo to offer a pay-as-you-go data streaming plan for YouTube called YouTube Recharge. Users can buy 100 MB of data for 9 rupees (15 cents) or a weekly plan with 300 MB for 39 rupees (65 cents). A YouTube spokesperson says:
This is part of our efforts to make video content more affordable to a large base of mobile Internet users in the country. This is the first of its kind partnership in India.