The Company announces the Dash Button, for Amazon Prime customers, who can place the device on the wall and tap to automatically order or re-order more than a dozen products such as Tide detergent, Bounty paper towels, and Clorox wipes. The buttons are available to Prime customers immediately for free. Due to the timing of the launch, the company insists the product is not an April Fools’ joke:
Indeed it is real
Coming next: While-you-wait toilet roll delivery.