Fiorina heads the new PAC called the Unlocking Potentials program, a GOP initiative intended to draw more women to the party during the midterm elections and narrowing the gender gap.
[Fiorina will work to] develop and shape messaging on a wide range of issues that directly relate to independent female voters. . . We have studied the successful campaigns and movements that have applied targeted and personal grassroots efforts to stimulate positive action. They focus on real interactions; door-to-door and person-to-person contacts, and not just television advertising.