McGregor is using his high-profile bout with Mayweather to plug his own brand of whiskey – and he says he’s going to dominate the drinks market with it. Dressed in a cream suit adorned with colourful paisley patterns, he repeatedly swigged from a glass of the whiskey – making sure it appeared in the majority of press photos. He says he plans to “take over the Irish whiskey market” with the Notorious-branded drink. Speaking at the post-fight press conference:
Boy that whiskey tastes so good. Oh s***, keep an eye out for it.