Atlas: McGregor should break rules to beat Mayweather

Atlas says that McGregor could have an advantage in not playing by the rules in a fight with Mayweather.

If McGregor really can’t win the fight standing up, under (boxing) rules — and those would be the rules — then why would he take it? Because he would break the rules. He would come in there, he would break the rules, he would pin pin him, and then he would proclaim himself as the ‘king of the ring’. Even though he might lose the purse money, his brand would go through the roof. He’s a promotional genius, just like Floyd is, just like Muhammad Ali was. Nobody is thinking of that part of it. Floyd, before he puts his John Hancock on any contract, he better think that part of it.