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19 Jan, 2019

Adexchangers Industry Preview

Linda YaccarinoInterview0 Comments

Yaccarino discusses NBCU’s plans for the year ahead, including how the company is measuring viewers across media.

If we measured viewers on televsion in terms of Super Bowls, Jimmy Fallon has about 34 Super Bowls every single night. So we have to stop and come together as an industry and stop talking about digital vs. TV, or us vs. them, so we can transact on something that delivers your business solution that makes sense.

Industry NBCU: The Year To Come - Linda Yaccarino, NBCUniversal & Jennifer Breithaupt, Citi

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