Future of TV Advertising Conference fireside chat

Yaccarino particpates in a fireside chat at The Future of TV Advertising Global conference in London. where she discusses key NBCU innovations, including the impact of C-Flight, a ‘ground-breaking’ metric that acknowledges live, time-shifted and on-demand impressions on any screen; how OpenAP, cross-broadcaster, standardised data-set for audience buying, is going to change the lives of marketers; and the mini-revolution in ad-formats and creative opportunities that is currently underway at NBCU, including the use of AI to align advertiser messages with emotions and scenes inside shows.