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17 Jan, 2021

Next In Marketing interview

Linda YaccarinoInterview0 Comments

For the Next In Marketing podcast, Yaccarino discusses NBCUniversals’ ambitions for its video service Peacock, and why she’s convinced advertising will play a vital role in the streaming wars. She also breaks down how marketers have been responding to the Covid-driven economic slowdown and what she thinks that will mean for the future of the TV upfront model.

 

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