Jim DuffyTED TalksGives Talk

TED Glasgow talk

12 Jun, 2015

Duffy speaks at TED Glasgow on what stops people from living their dreams, concentrating on brain chemistry, upbringing, education and media.

The way to recombobulate is…to think and act like an entrepreneur. Not to start a business. You have to think and act like an entrepreneur in everything you do in life. Entrepreneurs all all about the go-do. Not can-do, not “must-do, not to-do. Two verbs. Bang, bang. They are all about outcomes. Engineering stuff to happen. Action. They have to deal with volatility, uncertainty, chaos, complexity, ambiguity, every day of their lives. They don’t clock on at nine ‘o’clock and finish at five. They are always on. That means they have to deal with risk, but they are not risk takers. They are cognitively comfortable with the notion of risk, a big difference. They build up a tolerance to risk. But that moves them outside their comfort zone.

Our brains – what stops us from living our dreams? | Jim Duffy | TEDxGlasgow

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