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Linda Yaccarino

Linda Yaccarino37 posts

Linda Yaccarino is an Amercian businesswoman, who has been hired to take over as Twitter CEO, from Elon Musk. She previously worked at NBCUniversal as chairwoman for global advertising and partnerships, and at Turner Entertainment.

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27 Apr, 2021

MSNBC interview: Women in charge

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Yaccarino is interviewed by Brzezinski, primarily about women’s role in business:

I think the tendency for women to [keep their heads down] stems generationally. If you were too aggressive as a woman, you [were seen as a too] ambitious woman, to the detriment of others. But for a man, you’re interpreted as a hard-charging executive and in the leadership club that deserves to be in the C-suite. So, I think women tend to play it safe because a lot of leadership qualities historically were looked upon negatively towards women.

17 Jan, 2021

Next In Marketing interview

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For the Next In Marketing podcast, Yaccarino discusses NBCUniversals’ ambitions for its video service Peacock, and why she’s convinced advertising will play a vital role in the streaming wars. She also breaks down how marketers have been responding to the Covid-driven economic slowdown and what she thinks that will mean for the future of the TV upfront model.

 

20 Oct, 2020

Future of Television fireside chat

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Yaccarino is interviewed about the future of television, by NYWICI (New York Women in Communications, Inc) Immediate Past President Judith Harrison. The discussion includes section on workplace culture; diversity equity and education; and ‘doing well by doing good’.

2020 NYWICI Fireside Chat: The Future of Television with NBCUniversal’s Linda Yaccarino

15 Oct, 2020

Matrix Award winners’s advice

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Yaccarino is interviewed for a profile on NYWICI Matrix Award winners. She empahsises the importance of diversifying skills.

Creative, technical, and interpersonal skills are important in our industry. But too often, people—and especially women—are reduced to one thing. So my advice is to build a skillset as multifaceted as you are. You must constantly broaden your mind, and refuse to stay in your lane. Stay curious and remain a lifetime student. Because I cannot stress this enough—turn to others around you for help and inspiration. We should rely on a lot of people: the trailblazers, mentors, peers who can we can listen to, learn from and form our own opinions.

29 Sep, 2020

Signal 2020 interview

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Yaccarino is interviewed by Battelle about her role at NBCUniversal, the launch of Peacocks.

We have a huge diversity of brands, therefore a huge diversity of knowledge and access. In two really specific areas: We have an incredible purview of how consumers want to interact with us, and therefore we’re able to talk with marketers [like Proctor] about how they want to, or should be, maximising doing business with us.

Signal 2020: John Battelle & Linda Yaccarino, Chair of Advertising & Partnerships, NBCUniversal

18 Sep, 2020

The Information interview

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Yaccarino is interviewd for The Information’s 2020 WTF Summit:

Every business has gone though such an incredible structural change that it’s very clear we need to change the way we do business. All of us. To transform our industries, as marketers, will help jump-start the economy. Marketing creates demand. Demand creates sales. Sales develops jobs. Therefore, it is almost a higher calling that marketers in every business come together to jump-start the economy.

NBCUniversal's Chairman, Advertising Linda Yaccarino with The Information's Jessica Toonkel

19 Jan, 2019

Adexchangers Industry Preview

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Yaccarino discusses NBCU’s plans for the year ahead, including how the company is measuring viewers across media.

If we measured viewers on televsion in terms of Super Bowls, Jimmy Fallon has about 34 Super Bowls every single night. So we have to stop and come together as an industry and stop talking about digital vs. TV, or us vs. them, so we can transact on something that delivers your business solution that makes sense.

Industry NBCU: The Year To Come - Linda Yaccarino, NBCUniversal & Jennifer Breithaupt, Citi

5 Dec, 2018

Future of TV Advertising Conference fireside chat

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Yaccarino particpates in a fireside chat at The Future of TV Advertising Global conference in London. where she discusses key NBCU innovations, including the impact of C-Flight, a ‘ground-breaking’ metric that acknowledges live, time-shifted and on-demand impressions on any screen; how OpenAP, cross-broadcaster, standardised data-set for audience buying, is going to change the lives of marketers; and the mini-revolution in ad-formats and creative opportunities that is currently underway at NBCU, including the use of AI to align advertiser messages with emotions and scenes inside shows.

Fireside Chat with Linda Yaccarino, Chairman, Advertising and Client Partnerships, NBC Universal

 

23 Jan, 2018

WEF Global Business Context panel

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Yaccarino takes part in a panel discussion on ‘The Global Business Context’ at The World Economic Forum.

How do you educate a younger generation about news literacy ? I do a lot of talks about this with younger folks. Where do you share? Where are you getting it from?…The younger generation does not differentiate. They’re used to seeing someone’s phone cam onsite somewhere telling them what’s going on and they take that as real news.

The Global Business Context

25 May, 2017

DMS 17 fireside chat

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Yaccarino particpates in a fireside chat at Digital Media Summit 17, about innovation:

Any mature or traditional company does get caught in that, ‘Hey, we’re the big players so we don’t have to pay attention or to take notice of the smaller guys coming up’. But 100% of our bets are on premium content. We focus on how, or who. is consuming that content. It’s the consumer behaviour that’s fueling all those deals and investments that you read about….We need to be where they are.

 

DMS 17 - Linda Yaccarino (NBCUniversal) Fireside Chat

6 May, 2013

Hollywood Reporter ‘Measurement Crisis’ Q&A

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In an interview with The Holywood Reporter, Yaccarino addresses the ‘Today; show slump, NBC’s programming challenges and the impact of the platform agnostic consumer.

There really is no media company like ours. I suspect that if you were able to design a media company of the future it would look a lot like this company.

On measuring consumer behavious:

We have a measurement crisis on our hands. Measurement is lagging considerably behind consumer behavior and we have got to get to a point where all viewing or interaction with content is measured on any screen. And we need to accelerate the evolution to that. It’s not just a digital issue. Obviously there’s vulnerabilities in that space as well. It’s very, very frustrating.