Always try to remove these words from headlines: at, of, for, the, in, is, and, from, to
Posts first video on YouTube -> Posts first YouTube video
Fire in Sony warehouse =>Warehouse fire
Search resumes in Southern Ocean => Southern Ocean search resumes
Paparazzi hit by Bieber’s car => Car hits Paparazzi, or Paparazzi hit
Morgan taken to hospital => Morgan hospitalized
Do not repeat the date of the post in the title #
The date of the post is set by the datepicker
Do not repeat the name of the subject in the title #
We already know what the newsline is about, so we do not need to repeat the topic’s name in the title.
- Bad: George Clooney wins Oscar
- Better: Clooney wins Oscar
- Correct: Wins Oscar
Exception: When two or more people share an event: Gates sues Jobs
Do not capitalize every word #
Post titles should NOT be capitalized (except for book, song and album titles etc)
- WRONG: Debris Found In Ocean
- CORRECT: Debris found in ocean
Books, Songs, Album titles #
Use the name of the media as the post title
Releases Dark Side of the Moon => Dark Side of the Moon
Births #
[Subject’s full name] born in [City,State or Country]. If the city is well-known (London, Tokyo, New York) we don’t need the State or Country
Marriages, divorces, breakups #
Because these are all between two people the titles are written like this:
- Griffiths, Banderas divorce
- Lopez, Affleck breakup
- Clooney, Alamuddin marry
